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e.Intelligence and Fusion Labs Offer Retailers and Consumer Packaged Goods Companies Collaborative Demand Planning

New Collaborative Planning Hubs offer managed service for collaborative planning to improve demand generation and forecast accuracy

MINNEAPOLIS, August 26, 2002 - Today, e.Intelligence, Inc. and Fusion Laboratories, Inc. announced a strategic partnership to bring to market Collaborative Planning Hubs that enable retailers and manufacturers to improve revenue and margins by better planning and coordinating demand generating activities. Collaborative Planning Hubs allow department stores, mass merchandisers, drug, grocery, electronics, home improvement chains and their vendors to more effectively plan, manage and track demand by sharing key information and collaborating on ongoing planning and execution. e.Intelligence and Fusion Labs will jointly develop and market Collaborative Planning Hubs, and Fusion Labs will manage the solution and provide process integration capabilities.

Collaborative Planning Hubs improve inventory level management and reduce out-of-stocks, markdowns, returns and spoilage. The shared results are improved margin, increased revenue, higher levels of profitability and improved customer service for both the retailer and the manufacturer. In addition, because it is a managed service, the retailer and manufacturer do not have to apply internal resources to manage and maintain the solution.

"The benefits of industry collaboration are not subject to debate," said Jack Haedicke, President of Arena Consulting, industry veteran and co-chair of VICS CPFR n-Tier Committee. "The results are proven in terms of increased sales, reduced out of stocks and lowered inventories. What has been missing is a simple to use collaborative system solution. Combined, the resources of e.Intelligence and Fusion Labs make that solution a reality."

"The agreement between our two companies is more than the traditional marketing agreement. Together, we are providing retailers and their vendors an effective and efficient collaborative demand planning solution that improves operational efficiencies and increases demand for products moving through the demand chain," said Brian Blackmarr, Fusion Labs President/CEO. "e.Intelligence provides proven planning capabilities and has a veteran team that has successfully built industry solutions for nearly 20 years."

Collaborative Planning Hubs will leverage e.Intelligence's proven software for demand planning and analysis, that is optimized for secure information sharing and user collaboration, and further complement Fusion Labs' suite of retail specific managed applications. Fusion Labs currently provides business application management services for companies including Mary Kay Cosmetics, Neiman Marcus, Toys "R" Us, Saks Fifth Avenue, Bank of America, NCR and Kintetsu World Express.

The Need for Collaborative Planning Hubs
Retailers and manufacturers share responsibility for demand creation; however, each has different operational and financial goals driving their decision-making. To achieve these different goals, both parties need to share certain pieces of information while keeping other key pieces of information private. Collaborative Planning Hubs support secure information sharing while addressing the unique analytic requirements of each participant.

"Collaboration is not a simple exchange of forecasts or sales data," said Rick Tanler, founder and CEO of e.Intelligence. "True collaboration requires that both the retailer and the manufacturer have the ability to share key elements of their analysis, reach consensus and most importantly, work together to execute plans to achieve their goals."

About e.Intelligence, Inc.
e.Intelligence provides collaborative demand planning and performance tracking solutions to retailers and consumer good manufacturers, enabling each to more efficiently and effectively collaborate and execute demand generating activities. e.Intelligence enables companies to see and understand the impact of demand drivers like merchandising, pricing and promotion. Through e.Intelligence, companies collaborate and reach consensus on projected demand with their suppliers and partners in order to improve forecast accuracy and establish time-critical performance targets. Based in Minneapolis, MN, e.Intelligence can be reached at 952.920.0478 and www.ei-inc.com.

About Fusion Laboratories, Inc.
Fusion Laboratories, Inc. was formed in 2001 to provide Technology Infrastructure, Application Management and Consulting Services. The Fusion Labs management team previously founded and built BRBA, a Dallas based-regional technology firm. Fusion Labs has provided business solutions, application support and business process outsourcing for a range of vertical market leaders. Current clients and partners served by Fusion Labs include: Mary Kay Cosmetics, Neiman Marcus, Toys "R" Us, Saks Fifth Avenue, Bank of America, NCR, and Kintetsu World Express.

e.Intelligence and the e.Intelligence Suite are trademarks of e.Intelligence, Inc. All other mentioned trademarks are property of their respective owners.


Steve Byrnes
e.Intelligence, Inc.
ext# 112
E-mail: sbyrnes@ei-inc.com

Cheryl Bella
Price Public Relations, Inc.
E-mail: cbella@pricepr.com

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