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e.Intelligence Announces New Hosted Model for Flagship Predictive Intelligence Application

New "Rent Versus Own" Model Lowers Cost of Ownership, Speeds Deployment and Increases Usability

MINNEAPOLIS, MN, July 15, 2002-e.Intelligence, Inc., a leading provider of collaborative demand planning and performance tracking solutions for retailers and consumer goods manufacturers, announced today that it will be providing its patented Demand Planning solutions in a hosted environment with managed services. Previously, e.Intelligence sold its Predictive Intelligence application through enterprise software licenses. Now, e.Intelligence provides a secure environment where retailers and manufacturers can conduct analysis and collaborate to drive demand without losing control over key data. The subscription-based model lowers the cost of ownership and greatly reduces deployment time so e.Intelligence's customers can immediately begin to increase revenue by driving demand.

Effective Demand Planning requires collaboration centered on analysis. e.Intelligence offers a neutral third-party environment where retailers and manufacturers can conduct their own independent analysis before, during and after collaboration. For example, a retailer may want to improve category profitability by analyzing the effectiveness of each vendor in that category. After conducting their own analysis through e.Intelligence's Predictive Intelligence application - combining statistical-based predictions with knowledge-based "What If" modeling - retailers and manufacturers can collaborate to build and more-effectively track demand plans to meet their shared goals of improving margins and increasing market share.

"In this current economic climate, retailers and manufacturers need a secure environment where they can conduct analysis and collaborate to drive demand, without making a huge investment in resources," said Rick Tanler, founder and chief executive officer of e.Intelligence. "By offering our Collaborative Demand Planning application as a hosted solution we lower the total cost of ownership and enable our customers to get up and running quickly so they can achieve an immediate return on investment."

Through its managed services, e.Intelligence supports the deployment and ongoing usability of the Collaborative Demand Planning application including security administration, user availability, reporting and data analysis. e.Intelligence's hosted solution eliminates the need for customers to devote resources to maintaining the system thereby decreasing the cost of ownership.

About e.Intelligence, Inc.
e.Intelligence is building a stronger link between retailers and manufactures by providing a hosted collaborative demand planning solution that is centered on analysis. e.Intelligence's Predictive Intelligence application combines statistical-based prediction and knowledge-based "What if" modeling. e.Intelligence enables the independent analysis required to develop, execute and track demand generating activities and shared analysis required for effective collaboration - all in a secure environment. Through more accurate demand predictions e.Intelligence's customers achieve increased operational performance, more effective marketing and ultimately, improved margins. Based in Minneapolis, MN, e.Intelligence can be reached at 952.920.0478 and www.ei-inc.com.
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Steve Byrnes Amanda McNulty
e.Intelligence, Inc. Price Public Relations, Inc.
952.920.0478 x112 415.447.1660
sbyrnes@ei-inc.com amcnulty@pricepr.com

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